Keith Foo

Keith Foo is an accomplished professional with extensive experience in business management and development across various industries. Currently serving as General Manager at ShopBack since February 2019, Keith has held multiple leadership roles, including Regional Head for Business Development and Merchant Solutions in the APAC region. Prior to ShopBack, Keith was Vice President of Retail Operations at Lazada Group, where responsibilities included overseeing commercial strategy and performance management across six Southeast Asian countries. Keith's background also includes consulting at BDO LLP Singapore, specializing in organizational excellence, and a solid foundation in pharmacy through a prior role as a pharmacist at Khoo Teck Puat Hospital. Keith holds a Bachelor of Science in Pharmacy from the National University of Singapore and has passed Level III of the CFA Program.