Khye Yap

Khye Yap is an experienced marketing professional with a solid background in project management and marketing strategy development. At the International Council of Malaysian Scholars and Associates, Khye served as Project Lead for the Sunway Malls ‘WinTheMall’ Roundtable, pioneering livestreaming integration and managing a team of 23. As Project Development and Initiatives Associate, Khye organized multiple stakeholder initiatives, achieving a 93% satisfaction level. In the role of Head of Marketing for Industry Insights 2021, Khye successfully rebranded the flagship event, attaining a 100% satisfaction rating. Subsequent experience at Lazada as a Traffic Specialist involved coordinating marketing campaigns to drive user engagement. Currently a Marketing Associate at ShopBack, Khye has also contributed through internships at Reapfield Properties and Ormond Group, showcasing skills in event planning and market research. Khye holds a Bachelor of Business and Commerce and a Bachelor of Communication and Media Studies from Monash University.