Pin-Hui Li (Annie)

Business Development Manager at ShopBack

Annie Li's work experience begins in 2018 when they worked as a Marketing Team Counselor for the Dare to Dream Winter Camp organized by the International Law Student Association. During their time there, they managed the camp's Facebook event page, attracting over 100 likes and successfully getting more than 60 people to sign up for the camp. PIN-HUI (Annie) also collaborated with seven foreign counselors to create course plans for elementary school students.

In 2019, Annie became a Co-Founder of DrawDrawPlay, a company involved in desk accessories. As a Co-Founder, they were responsible for business development and financial forecasting. PIN-HUI (Annie) conducted cold calls, visits, and presentations to establish business relationships and also prepared the company's Balance Sheet for the business plan. Annie's role at DrawDrawPlay lasted until November 2020.

From August 2020 to August 2021, Annie worked as a Digital Marketing professional at GIGABYTE Technology. In this role, they conducted competitive Go-To-Market analysis for new product launches and analyzed the performance of social accounts using Excel and Power BI. PIN-HUI (Annie) collaborated with an international agency for a budget influencers campaign, aiming to achieve over 30 million impressions on various social media platforms in the US region.

Currently, Annie holds the position of Business Development Manager at ShopBack, starting in July 2022. Further details about their role and responsibilities in this position are not provided.

Annie Li has a Bachelor's degree in Business Administration from Soochow University, where they studied in the Business Administration Department. PIN-HUI (Annie) also attended the Rennes School of Business, where they focused on Marketing. In terms of certifications, Annie obtained the TOEIC Blue Certificate with a score of 825 out of 990 from The TOEIC® Program in March 2020. PIN-HUI (Annie) also completed the Google Digital Marketing certification from 谷歌 in October 2019 and the Google Analytics for Beginners Certification in July 2020. Additionally, Annie acquired the MIC Fundamentals of Industry Analysis certification from Market Intelligence & Consulting - MIC in October 2020 and the SQL for Data Science certification from Coursera in April 2022.

Links

Timeline

  • Business Development Manager

    July, 2022 - present