Shopbop
Monica Dillenbeck is an experienced Online Merchandiser at Shopbop.com since January 2010, specializing in analyzing keyword search terms and seasonal trends to enhance category mix and improve SEO for an optimal user experience. Responsibilities include managing trend priorities, optimizing SKU transfers, creating targeted assortments, and conducting competitive reviews to maintain market innovativeness. Prior to Shopbop, Monica served as a PR intern at Perry Ellis International, where duties involved drafting press releases and managing samples, and as an Account Manager at Extra Bold Advertising, orchestrating events and developing branding strategies for various clients. Monica holds a Bachelor of Science in Marketing/Management from the Wisconsin School of Business.
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