Allif Ariff is a corporate affairs professional with over four years of experience in government relations, strategic consultancy, and stakeholder engagement. At Shopee, Allif currently oversees campaigns valued at over RM1 million and provides insights on public policy decisions affecting e-commerce. Previously, Allif served as a communications and research aide for Shahril Hamdan during his tenure as UMNO Information Chief, where key responsibilities included establishing communications strategies and managing stakeholder relationships. Additionally, Allif contributed to the Perak State Government as an external consultant, leading the formulation of the Barisan Nasional Perak Manifesto. Allif holds a Bachelor of Science in Economics and Social Studies from Cardiff University.
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