Bruna Baez

Offline Media Senior Associate

Bruna Baez possesses a strong background in marketing and communication, with a career spanning over a decade in various analytical and strategic roles. Experience includes positions as Analista de Marketing at Redibra and Estudioface, where Bruna planned trade marketing actions and promotional campaigns. At Mercado Livre, responsibilities expanded to creating mass communication campaigns and analyzing onboarding KPIs. Currently serving as Offline Media Senior Associate at Shopee, Bruna develops and approves media plans, negotiates with agencies, and monitors offline media initiatives, showcasing expertise in budget control and strategic planning. Educational qualifications include a Bachelor's degree in Communication Social - Advertising and an MBA in Strategic Marketing Management from Universidade São Judas Tadeu.

Location

São Paulo, Brazil

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