Carolina Cotes is a digital marketing professional specializing in social commerce, live commerce, and branded content, with over six years of experience at notable companies such as Shopee, Paramount, Endemol, and ByteDance. Currently, as the Social Commerce Lead at Shopee Brasil, Carolina leads strategies for livestreaming and short videos, focusing on campaign planning, content production, and performance optimization. Carolina's previous roles included developing entertainment content strategies and managing community engagement for major franchises like MasterChef Brasil and The Masked Singer Brasil. Carolina holds a Bachelor's degree in Journalism from Faculdade Cásper Líbero.
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