Cheng Yang

Cheng Yang is a seasoned marketing professional with extensive experience in brand and growth marketing. Currently serving as Senior Manager at Shopee since February 2020, Cheng previously held the role of Regional Ad Ops Manager. Prior experience includes positions at Grab, where Cheng excelled as Manager and Technical Lead in Regional Performance Marketing from April 2016 to February 2020, and as Marketing Manager at Singapore Game, overseeing online marketing for mobile app games in Southeast Asia. Other notable roles include various marketing consultant positions at Zalora SEA, where Cheng managed mobile marketing strategies and business intelligence analytics. Cheng's career began with an internship at Rocket Internet GmbH in the SEM team and a data analyst role at the NUS Risk Management Institute. Cheng holds a Bachelor of Science in Applied Mathematics and Statistics from the National University of Singapore, obtained in 2011.