Christ Marcel

Christ Marcel is an experienced professional in brand management and business development, with a strong background in marketing strategy and consumer insights. Notable roles include Brand Manager at JTI, where responsibilities included revamping the Apache brand and developing its activation strategy, and Head of Brand Marketing, managing a portfolio contributing significantly to company volume. Additionally, Christ has served as Heineken Brand Manager at Multi Bintang Indonesia, focusing on brand health and volume growth, and currently holds dual roles at Shopee, leading premium brands development and strategic brand management. Previous experience includes roles in network engineering at Multipolar Corp. and strategic planning and insights at British American Tobacco. Christ's academic background includes a Bachelor's degree in Telecommunications Engineering from Institut Teknologi Bandung and a Master's degree in Business Administration from Rotterdam School of Management.