Glenn Heng

SG Cross Border Manager at Shopee

Glenn Heng is an experienced professional in CRM marketing and ecommerce, currently serving as the SG Cross Border Manager at Shopee since July 2020. Prior to this role, Glenn held the position of Director of CRM at SingPost eCommerce for nearly seven years, where responsibilities included managing CRM marketing efforts for multiple multinational clients such as adidas, Uniqlo, and Levi’s, as well as using data-driven strategies to enhance customer engagement and business revenue. Previous roles include CRM Ecommerce Marketing Manager at Zalora and Business Intelligence & Performance Reporting Manager at Rocket Internet, both contributing to significant revenue growth through advanced analytics and optimized marketing strategies. Glenn began a career in finance as a Corporate Finance Associate at Temasek Holdings after completing a double degree in Accounting and Finance from Singapore Management University.

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