Melanie Mai Lien Phuong

Melanie Mai Lien Phuong currently serves in the Regional Operations team at Shopee, focusing on chatbot product enhancements and data analytics to improve operational efficiency across nine markets. Prior to this role, Melanie led community engagement initiatives at Overseas Vietnamese and directed account management at Metan, generating significant business development and lead generation for prominent brands. Experience as Brand Manager and Business Operations Consultant at DKHOO Studio Pte. Ltd. involved implementing successful sales strategies and campaigns for the restaurant sector. Earlier career highlights include developing market analysis and PR strategies at Vistar Pharmacy that facilitated rapid expansion. Melanie holds a Master's degree in Hospitality Administration/Management from Vatel Singapore and a Bachelor's degree in Business Administration and Management from Lincoln University.