Nadine Shafira

Nadine Shafira is an accomplished marketing professional with a strong background in growth and project marketing. Currently serving as an Associate Growth Marketing at Shopee since June 2023, Nadine manages key projects such as Voucher Badai Fashion and the Super Fashion Day Campaign, which have significantly boosted platform traffic and engagement. Prior experience includes a role as Product & Project Marketing Lead at Ula, where Nadine successfully built a community project that added over 4,000 new users and achieved a remarkable 40% increase in customer retention. With expertise in performance marketing, digital advertising, and cross-functional collaboration, Nadine has consistently driven initiatives to enhance brand awareness and optimize marketing strategies across various platforms. Educational qualifications include a Bachelor's degree in Management from Institut Teknologi Bandung.