Pauline Joyce Leaño

Pauline Joyce Leaño has substantial experience in e-commerce and digital analytics, currently serving as the Livestream Analytics and Consumer Insights Sub-lead at Shopee since October 2019. In this role, Pauline transforms viewer and buyer behavior into innovative strategies that enhance Shopee's official Livestream channels. Prior experience includes roles as a Senior Digital Analyst at TELUS International Philippines and as a Copywriter and Social Media Accounts Manager at My Pinoy TV, where responsibilities involved managing social media interactions and customer engagement. Pauline holds a Bachelor of Arts in Philippine Studies, with a major in Creative Writing and a minor in Film from the University of the Philippines.