Raka Divananda

Raka Divananda is the Head of Paid Ads at Shopee, where they oversee the operational and business activities of the Paid Ads department and direct strategic projects to enhance P&L performance. Previously, Raka held roles including Strategy and Analytics Manager at GOJEK, where they developed business strategies and managed P&L for GoFresh, and Research, Product, and Planning Assistant Manager at DHL Express, focusing on forecasting revenue and identifying growth opportunities. Raka's early career included various business analyst positions at MARKPLUS, INC., where they conducted market research and developed consulting project presentations. Raka earned a Bachelor of Engineering (B.Eng.) Honours in Chemical Engineering from Curtin University, Sarawak Malaysia, and a Sarjana Teknik in Chemical Engineering from Universitas Indonesia.