Shirley Li

Business Strategy Manager, MKT Growth

Shirley Li is a seasoned professional in business strategy and data transformation, currently serving as the Business Strategy Manager for MKT Growth at Shopee since March 2025. Prior to this role, Shirley held multiple positions at Artefact from January 2021 to March 2025, including Consulting Director, Consulting Manager for Data & Digital, and Senior Data Consultant, focusing on data and digital transformation initiatives. Shirley's earlier experience includes serving as a Senior Strategy Analyst in the Technology Entrepreneurs Division at PING AN, where prior roles included a Strategy Analyst Intern in the Group CIO Office. Additional consulting experience includes positions at The World Bank, Global Strategy Group, and APCO. Shirley Li holds a Master of Science in Public Policy and Management from Carnegie Mellon University and a Bachelor of Arts in German Studies from Shanghai Jiao Tong University, as well as experience as an exchange student at The University of Bonn.

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