Vanessa Tan

Vanessa Tan is an accomplished professional with extensive experience in product management, brand strategy, and e-commerce. Currently serving as Assistant Manager in Product Management for the Price & Traffic Ecosystem at Shopee since May 2021, Vanessa focuses on enhancing user experiences. Prior to this role, Vanessa was a Regional Strategist at MullenLowe Singapore, where brand connection to consumers was driven by data-informed empathy. Vanessa's career includes significant contributions at MediaFreaks, where e-commerce strategies were developed to optimize acquisition and retention, and at A Matter Of Time, as Co-Founder, notable for a successful Kickstarter campaign. Previous experience at PwC Singapore involved performing in-depth market analyses and developing go-to-market strategies. Vanessa's educational background includes degrees in Communications and International Business from Nanyang Technological University, Drexel University, and Singapore Polytechnic, with a diverse industry focus spanning technology, FMCG, government, and education across multiple markets including Southeast Asia, China, and Europe.