Shopify
Cynthia is Director of UX at Shopify and author of Tragic Design. She is passionate about human beings and their means of communication, and has always sought a deeper understanding of how people think, interact, and connect.
Cynthia excels in a field that is not always fully understood by creating smart, emotional connections between brands and users. She has a knack for strategic design, ergonomics and problem solving. Her wide range of experiences brought her broad recognition as a leading expert on multi-platform interface design, and a place in the Infopresse 30 under 30.
She is regularly invited to speak at events around the world, where she shares her passion and her point of view: user-centered design is a reality, not a utopian methodology.
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Shopify
939 followers
Over a decade ago, Shopify started a store to sell snowboards online. None of the ecommerce solutions at the time gave them the control they needed to be successful—so they built their own. Today, businesses of all sizes use Shopify, whether they’re selling online, in retail stores, or on-the-go. Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify helps people achieve independence by making it easier to start, run, and grow a business. They believe the future of commerce has more voices, not fewer, so they are reducing the barriers to business ownership to make commerce better for everyone. With Shopify, merchants can build and customize an online store and sell in multiple places, including web, mobile, in person, brick-and-mortar locations, and pop-up shops and across multiple channels from social media to online marketplaces. Shopify is completely cloud-based and hosted, which means you can access it from any connected compatible device and they will handle software and server upgrades and maintenance for you. This gives you the flexibility to access and run your business from anywhere with an internet connection. On any given day, a commerce business requires an array of tools to manage products, inventory, payments, and shipping—and they spend a lot of time and money stitching the disparate systems and data together. Shopify groups those technologies together and ensures that you can easily access and integrate any other business tools you need to make Shopify work for your business. Shopify powers over 1.7 million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.