Ernest Hui

Ernest Hui is a Senior Project Executive at SHOPLINE since February 2021, bringing extensive experience in business development and project management. Previously, as an Associate Manager at Breakup Tours, Ernest led a team to launch numerous travel activities on an e-commerce platform and contributed to business transformation during the COVID-19 pandemic. Prior roles include Event Executive at NIKE, where Ernest organized large-scale running events, and Technician at the West Kowloon Cultural District Authority, managing video productions. Ernest holds a Bachelor of Arts in Creative Media and an Associate's degree in Arts in Media Technology, both from City University of Hong Kong.