Heather Marie Udo

While with Shoppable®, she won the 2013 Women in Digital Award from L’Oreal and was named one of the ten “Most Powerful Millennials in Manhattan” by Gotham Magazine, and one of the eleven “Tech Gurus Changing the Luxury Game” by Refinery29. Shoppable® was a 2014 Webby Award Honoree for “Online Shopping,” a 2016 Webby Honoree for "Technical Achievement" and named one of the “100 Brilliant Companies” by Entrepreneur Magazine.

Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities. While at Affinity Labs, Heather played a critical role in their sales efforts and led the company display advertising and lead generation sales and business development from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW). Heather has also spent over six years working in retail for women's clothing retailers such as Ralph Lauren, Express (Limited Inc.), and Abercrombie & Fitch. She launched her first "venture" at age eleven, an arbitrage business on eBay.

Heather received her undergraduate degree in Business Administration the University of San Francisco and the London School of Economics.


Heather Marie Udo has been a live TV guest on Fox Business' Risk & Reward program and spoken at many technology and retail conferences including Decoded Fashion New York, Decoded Fashion Milan, L2 Business Intelligence, FashInvest New York, and Wharton Business Radio. She has also spoken at private events on innovation for Citibank, Thompson Reuters, WPP, and Harvard College.