Grégoire Merceret

Grégoire Merceret has a diverse work experience in digital media and advertising. Grégoire is currently serving as the Head of Publishers & Partnerships at Shopper Factory, where they focus on trading desk retail media, specializing in food, hygiene, and beauty. Grégoire collaborates with major consumer brands to maximize the impact of their communications and promotions in stores and online. Grégoire's responsibilities also include activating shoppers digitally using retailers' loyalty card data.

Prior to their current role, Grégoire worked as a Digital Media Consultant from 2019 to 2020. Before that, they held the position of Head of Programmatic and Mobile at 366 from 2015 to 2019. Grégoire also previously worked at 366 as a Chef de projets mobile & Opérations Spéciales in 2014. Grégoire started their career at Com>Quotidiens S.A. in 2013 as a Chargé de projet mobile / Ad Manager, and then progressed to the role of Directeur Grands Comptes - Mobile Ad Manager at Com Quotidiens in 2012.

Grégoire's earliest work experience can be traced back to 2006, when they worked at EGS Media as an Ad Manager & Business Development professional. EGS Media was a leading mobile ad sales agency in France, offering marketing and advertising services through exclusive publishers. Grégoire's responsibilities at EGS Media also involved consulting and realization for the development of mobile sites and applications.

Overall, Grégoire Merceret has gained valuable experience in various aspects of digital media, advertising, and mobile technology throughout their career.

Grégoire Merceret attended Université Paris Nanterre from 2001 to 2003. During their time there, they studied Management Ingeniery/Marketing. Prior to that, between 1999 and 2001, they were enrolled at Paris-Sud University (Paris XI), where their field of study was Companies & Administrations Management. There is no available information regarding their degree or field of study at Lycée Buffon.