Shopper Factory
Pauline Legrand Goutelle has accumulated extensive work experience in media and market research analysis. Pauline is currently working at Shopper Factory as a Media and Insight Analyst since December 2021. Prior to that, they worked at DDL Dentsu Data Labs from January 2018 to May 2022, where they served as a Market and Media Insights Analyst. In this role, they conducted analysis on media coverage, managed and optimized media marketing tools, processed and presented data for Dentsu teams, and conducted sector studies and audience insights. Pauline'stools and achievements include M�diam�trie - Restit�TV, Cr�sus 126 000, Kantar - MediaExplorer, and M1 Panel/Planner.
Before their tenure at DDL Dentsu Data Labs, Pauline worked as a Junior Media Expertise Consultant at Dentsu Aegis Network from January 2015 to January 2018. Pauline also held various roles at ZenithOptimedia France, Entre les lignes, HAVAS 360, Tosc'Anne Communication, Cr�o, J.C Conseils, and Point'Form - Centre de remise en forme, showcasing their diverse experience in the field of communication, marketing, and sales.
Pauline Legrand Goutelle began their education at Lycée Hélène Boucher, where they obtained their Baccalauréat Économique et Social in 2007. Pauline then attended Lycée Jean-Zay from 2010 to 2012, where they earned a BTS Communication degree.
In 2012, Pauline enrolled in ISCOM and completed their Master 1 (M1) in Responsable de communication, specializing in Communication Globale des Entreprises et des Marques, by 2014. Pauline continued their education at ISCOM and obtained their Master 2 (M2) in Manager de la Marque, focusing on Marque et management de l'innovation, in 2015.
In addition to their formal education, Pauline has also obtained several certifications. In 2011, they completed the "Université du droit d'entreprendre - Attestation de formation - Conférences et ateliers sur la création d'entreprise" at HEC Paris. In 2018, they obtained the "Certificat #GoodMorningLaPresse" from ACPM - OJD/ONE. Most recently, in 2021, Pauline received an "Attestation de formation - Tutorat en entreprise" from Campus26.
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Shopper Factory
Shopper Factory guide les marques afin d’activer leur potentiel digital Nous accompagnons les marques dans l’activation digitale de leurs shoppers en toute transparence. Nous traitons et exploitons de la donnée shopper avérée afin de vous permettre de toucher votre cible avec précision et de mesurer l'impact de votre campagne sur les ventes de vos produits en magasin physique et ecommerce. Nous ciblons des shoppers de même catégorie, de catégorie affinitaire ou de marques concurrentes. L’accès aux meilleures technologies programmatiques (DMP,DSP,Tracking) nous permet de garantir à nos clients un haut niveau de qualité dans l’exécution de nos campagnes.
Employees
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