Pradeep Nidamarthi

Pradeep Nidamarthi currently serves as SVP & Chief - Loyalty, Data and Analytics at Shoppers Stop, overseeing India's largest retail loyalty program, First Citizen Club, and leading the Data Science team. Prior experience includes roles as Vice President & Head of Loyalty, Data and Analytics at SBI Mutual Fund and Head of Digital at Reliance Capital, where responsibilities encompassed digital strategy, customer experience, and team leadership. Additionally, Pradeep has held positions in eCommerce at Heritage Retail Limited, product and analytics leadership at eBay, product marketing at Amazon, and strategy advisory at Standard Chartered. Academic qualifications include an MBA in Strategy and Marketing from Cambridge Judge Business School, a Master's degree from the Indian Institute of Technology, Bombay, and a Bachelor's degree in Electronics & Communication. Pradeep is also a certified Project Management Professional.