Pratik Mehta

Pratik Mehta is an experienced analytics and digital marketing professional with a focus on leveraging data science and machine learning to enhance revenue generation and cost efficiency. Currently serving as Manager Analytics at Shoppers Stop since May 2021, Pratik provides analytical insights and coordinates with stakeholders to integrate data sources into a cloud-based analytics solution, having developed over 500 KPIs and 25 dashboards. Previous roles include Associate Manager Digital Marketing at People Interactive and Digital Marketing Manager at Mirraw.com, where Pratik achieved significant revenue growth through data-driven strategies and led teams in various marketing initiatives. Earlier experiences include roles in digital marketing and SEO at Hicare, Justdial, and eClerx, where Pratik honed skills in performance marketing, web analytics, and team management, supported by a BSc in Information Technology from Usha Pravin Gandhi College of Management.