Shopping Live
Elena Meschaninova has a strong background in finance and accounting. Elena began their career as the Deputy Chief Accountant at Publications Conde Nast Russia in December 2011. After working there for two years, they joined FREY WILLE as the Chief Accountant. In this role, they were responsible for budgeting, financial reporting, cash flow management, and inventory processes. Elena also managed the accounting department and led the implementation of new systems. Elena then worked as the Finance Manager at Vertu from May 2017 to October 2017. Currently, they are the Group Chief Accountant at Shopping Live, where they handle monthly closing control, reporting, audits, and tax compliance. Elena also participates in various project teams.
Elena Meschaninova attended Moscow Power Engineering Institute (Technical University) from 1991 to 1996. Elena then pursued their education at Plekhanov Russian University of Economics from 1998 to 2001. The fields of study and degree names for these educational experiences were not provided.
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Shopping Live
Shopping Live was founded in 2010, and since then actively expands its presence on Russian market of distant selling. Company operates in two business areas: Shopping Live TV shop (functions as a unique TV channel) and online shop www.shoppinglive.ru Shopping Live TV Channel was launched in 2011 as a first European TV shop in Russia. It is a 24/7 TV channel, whose programming includes entertaining and emotional TV shopping shows, where products are explained and tested by experts. TV shop Shopping Live offers European quality products for everyday life and excellent customer service. In 2012 Shopping Live TV Channel was honored with a Big Digit award and called The Best TV Shop in Russia. The same year it won a Company of the Year business award in nomination Potential and Perspective. All products shown on air are also available in the online shop www.shoppinglive.ru, where you can also find more information about them and shop online. In 2012 the online shop www.shoppinglive.ru was included into the list of Top-100 biggest online retailers. The main shareholder of Shopping Live is Home Shopping Europe GmbH - the leading company on the German home shopping market.