Raquel Baranda

Raquel Baranda is a seasoned professional in media and marketing, currently serving as the Regional Director for Hispanic LATAM and Country Manager for México at ShowHeroes Group since January 2022. Prior experience includes a tenure at Smartclip Spain and LATAM from July 2010 to February 2022, holding various leadership roles such as General Director for México, Sales Director, Marketing Director, and LATAM Performance Director, where responsibilities included team leadership, strategic product development, and brand positioning. Raquel has also contributed to IAB México as Vice President of the Platforms and Formats Committee and worked in communication and public relations with Approach-me and Emblem Comunicación. Educational achievements encompass a degree in Advertising and Public Relations from Universidad Complutense de Madrid and additional studies focused on institutional relations, event organization, and communication.