ShowHeroes Group
Sampsa Suomalainen is an experienced professional in digital advertising and content solutions, currently serving as Country Manager at ShowHeroes Group since February 2022, where the focus is on providing publishers with top-tier content and advertising solutions. Prior to this, Sampsa held the position of Sales Director at PlayAd Media Group from November 2014 to February 2022, managing key accounts and driving engagement for top Nordic advertisers. Sampsa's career also includes roles as Key Account Manager and Account Manager at SBS Discovery Television, specializing in BtoB advertising sales and client relationship management, and as a Sales Representative at Dressmann AS. Sampsa holds a Bachelor of Business Administration from Laurea University of Applied Sciences.
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ShowHeroes Group
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ShowHeroes Group is a leading global, independent provider of video solutions for digital publishers and advertisers. The company was founded by Ilhan Zengin, Mario Tiedemann, and Dennis Kirschner in 2016 with headquarters in Berlin and employs more than 350 people worldwide in 28 strategic hubs throughout Europe, the Nordics, LATAM, and the US.Since its inception, ShowHeroes Group has grown both organically and through mergers and acquisitions. According to Deloitte, it is one of the 50 fastest-growing technology companies in Germany and was awarded the "Technology Fast 50" prize in 2021.ShowHeroes Group serves as an umbrella for the following brands and solutions:ShowHeroes: the leading, independent provider of instream video solutions for digital premium publishers and brands in Europe, driven by semantic technology and content. ShowHeroes Studios: offering scalable video production across content, advertising and other assets. Viralize: a SaaS multiformat supply- and yield management solution for small to medium sized digital publishers in Europe.UNION Media: a strategic partner for large European programmatic buying hubs, which was founded as a joint venture of four video companies, led by ShowHeroes Group.The Digital Distillery: an exclusive event format and content platform. Garage: a digital innovation hub, exploring the intersections between video, content, SaaS and advertising.