Nicola Rhone

Nicola Rhone currently serves as the Vice President of Business Development for EMEA & APAC at SHR Group, a position held since November 2022 following the acquisition of Avvio, where a similar role was maintained since June 2021. Prior experience includes working as Business Development Director at Great National Hotels and Resorts and holding multiple roles at Classic British Hotels, including Chief Commercial Officer, Managing Director, Commercial Director, and Marketing Director. Nicola has extensive expertise in marketing strategy, customer acquisition, and brand management across both B2C and B2B contexts. Educational qualifications include a BA Honours degree in Business Studies, specializing in Marketing, from City, University of London.