Lacy Lusk

Lacy Lusk is a seasoned content specialist with extensive experience in B2C content creation and editorial management. Currently serving as a Senior Specialist at SHRM since November 2015, Lacy crafts exclusive content aimed at enhancing the professional growth of HR practitioners and emerging professionals, utilizing AI knowledge to produce impactful tools and guides. Previous roles at SHRM include leading content publishing efforts, where Lacy optimized newsletter performance to drive significant membership revenue, and managing multiple e-newsletters that saw substantial subscriber growth. Lacy has also contributed to the sports journalism field as a Correspondent for Baseball America, covering the Washington Nationals, and held editorial leadership positions at The Washington Post, driving growth in social media engagement and managing a team of sports reporters. Lacy holds a degree in Government with a minor in English from the University of Virginia.