Matthew McCarthy-Clark

Matthew McCarthy-Clark is an accomplished marketing professional with extensive experience in automation, technology management, and marketing operations, currently serving as Marketing Automation & Technology Manager at SHRM since December 2020. In this role, Matthew leads a cross-functional team, enhances campaign execution through various marketing platforms, and implements data-driven strategies that significantly improve audience engagement and revenue generation. Previous positions include Marketing Manager at SHRM, where Matthew developed lifecycle marketing strategies that achieved notable increases in membership and event satisfaction, as well as roles at The George Washington University, UDC Law, Dalton State College, the University of Tennessee, and Berry College, demonstrating a consistent track record in strategic marketing, recruitment, and budget management. Matthew holds a B.S. in Communication from East Carolina University and an M.A. in Higher Education from the University of Mississippi.