Samantha Murphy

Samantha Murphy is an accomplished marketing professional currently serving as the Manager of Integrated Marketing Strategy B2C2B at SHRM since January 2025. Previously, Samantha held various roles at the National Retail Federation from May 2017 to January 2025, including Marketing Director and Marketing Manager, where advocacy for retail success was a primary focus. Samantha's extensive experience also includes positions at HSN as Assistant Brand Marketing Manager for Fashion & Accessories and as a Digital Marketing Specialist, as well as roles in digital marketing and public relations with Bayshore Solutions and several internships. With a Bachelor of Arts in Public Relations and a minor in Business from Florida State University, Samantha has developed a strong skill set in brand positioning, marketing strategy, digital content creation, and client engagement. Samantha founded Teen Baby Drive, an organization dedicated to supporting teenage mothers, showcasing a commitment to community service and leadership.