Jimmy Liao

Jimmy Liao is an experienced digital marketing professional with a robust background in search marketing and performance media. Currently serving as Director of Search Marketing at Shutterfly, Inc., since May 2020, Liao leads a team of 13 and has achieved a 21% year-over-year revenue growth. Previously, Liao was Sr. Manager of Performance Media at Ancestry and held roles such as Sr. Manager of SEM at HotelTonight and Associate Manager of Paid Search at Best Buy, consistently driving significant revenue increases and optimizing marketing strategies. Liao's career began at Hearst, where extensive experience in SEM operations was gained, alongside a Bachelor of Science in Finance and Marketing from The University of Texas at Dallas.