Nada Mernissi

Nada Mernissi currently serves as Manager of Growth, Strategy & Innovation at Sia Partners, where responsibilities include leading the GCC Customer Experience, Market Strategy & Service Design team and managing engagements with local government entities. Previously, Nada held the position of Associate Manager at KPMG France, focusing on strategy and digitalization for clients in the automotive and pharmaceutical sectors. Prior experience includes roles at Nissan Motor Corporation, where Nada coordinated customer intelligence and market strategies across multiple markets, and at Kantar, where optimization of creative content and brand performance analysis was conducted. Earlier career experience also includes positions at Pernod Ricard MENA and W&Cie - Havas Group, with a strong foundation in marketing and research from educational achievements at Sciences Po and The University of Manchester.