Yusra Khogeer

Yusra Khogeer is an accomplished professional in the fields of marketing and branding, currently serving as the Director of Branding at SIAD Holding since May 2016 and as a Marketing and Branding Consultant. In addition, Yusra contributes to the CBA Marketing department Advisory Board at the University of Business & Technology, focusing on enhancing course quality and graduate potential. Previous roles include serving as a sessional lecturer and research assistant at RMIT University and The University of Melbourne, respectively, as well as a PhD researcher at the University of Liverpool, where Yusra earned a Doctor of Philosophy in Marketing and Branding. Yusra also has a background in the culinary arts, having worked as a sous chef at Charlie Parker's Restaurant, and gained research experience at The Co-operative Travel Management. Yusra's educational achievements include a Master's in Consumer Marketing and a Bachelor's in Product Design with Multimedia, all obtained from the University of Liverpool.