SiaXperience
Selma El Mouissi is the Head of Operations & Delivery at SiaXperience since November 2022. Prior to this role, she co-founded Parental Challenge in December 2021, aiming to address the difficulties parents face balancing work and personal life. Selma has a background in program management, operations, HR, and financial services consulting, working with reputable companies such as Haigo and Sia Partners. She holds a Master's degree from EM LYON Business School and has a strong academic background in mathematics and social sciences.
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SiaXperience
SiaXperience brings together design, creativity and customer experience under a single brand. SiaXperience's ambition is to develop connectivity between brands and consumers, with a powerful analytical stance at the service of best practices in creativity and design. The offer is structured around three service lines: Digital Marketing, Collaborative Design and Growth Strategy. SiaXperience operates in all sectors, and in particular with major players in American Tech, European Utilities and global players in the lifestyle and cosmetics industries.