Bruno Santos Porcel

Head Of Business | Products | Marketing | CPM (customer Project Management) at SICK

Bruno Santos Porcel has extensive experience in the field of business, product management, and marketing. Bruno Santos started their career in 2005 as a Technical Coordinator at A.S.C. Automação. In this role, they were responsible for coordination and technical support.

In 2012, Bruno joined SICK Sensor Intelligence, where they held multiple roles. Bruno Santos first served as the Head of Business | Products | Marketing | CPM, where they formulated and executed the headquarters' vision and strategy for selling components and systems in the Brazilian subsidiary. Bruno Santos managed product managers, assessed business unit performance, and set key performance indicators. Bruno also played a crucial role in designing and implementing solutions roadmaps and product launch plans, monitoring marketing performance, and developing strategies to improve results.

Additionally, Bruno worked as a Product Market Manager at SICK Sensor Intelligence. In this position, they enhanced product management and acted as a consultant for strategic customers, providing automation solutions to improve industry processes and manufacturing while promoting Industry 4.0 technologies and concepts.

Bruno Santos also held the role of Senior Product Specialist at SICK Sensor Intelligence, where they demonstrated expertise in automatic identification and logistics products, as well as laser measurement products. Bruno ensured customer satisfaction, conducted market analysis, collaborated with marketing for production of marketing materials, monitored business performance, and actively engaged in sales activities, including product dissemination and training.

Overall, Bruno Santos Porcel has a diverse range of experience in technical coordination, business management, product marketing, and customer consultation.

Bruno Santos Porcel completed their education with a Technical degree in Electronic Technician from the Liceu de Artes e Ofícios de São Paulo - LAO in 2004. Bruno Santos then pursued an Engineer's Degree in Electrical and Electronics Engineering at FEI, graduating in 2010. In 2011, Bruno enrolled at FGV - Fundação Getulio Vargas to pursue a Master of Business Administration (M.B.A.) with a specialization in People Management, which they completed in 2012.

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