The Data and Analytics Team at SickKids Foundation is crucial in advancing the Foundation’s mission by leveraging data-driven insights. They perform comprehensive data analysis, business intelligence, and market research to support fundraising initiatives and optimize campaign strategies. The team employs advanced analytics and data science techniques to enhance precision in donor targeting, measure campaign effectiveness, and provide actionable insights that aid in decision-making. They ensure data integrity and accessibility, enabling the Foundation to personalize outreach and ultimately improve healthcare outcomes for children through evidence-based strategies.