Sten Andersen possesses extensive experience in management and business development within the Middle East region, currently serving as the General Manager at SICO since April 2017. Prior to this role, Sten held several key positions, including General Manager at Zoluti, where responsibilities included generating new business, managing client and supplier relationships, and overseeing day-to-day operations. Additional experience includes serving as Regional Sales Manager for Fritz Hansen and Sales and Business Development Manager at Silent Gliss International Ltd. Sten's educational background includes a BA (Hons.) in Business & Management from the University of Northampton and an AP in Branding & Marketing Management from VIA University College.
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