Ethan Hertzberg

Ethan Hertzberg is an accomplished marketing professional with extensive experience in brand strategy and management across various industries. Currently serving as the Director of Brand Marketing at Sidecar Health since February 2024, Ethan focuses on positioning the brand as a disruptor in health insurance through innovative engagement initiatives. Prior experience includes leading brand and product marketing at Oma Robotics (now Pinnacle Fertility), where Ethan drove awareness and growth through content and communications. At Happy Money, Ethan shaped the brand strategy for a fintech company, while at Cars.com, a decade-long tenure involved leading brand strategy and positioning. Ethan holds a B.A. in Public Relations and Advertising from DePaul University, complemented by a minor in Hospitality Leadership, and has additional educational backgrounds from NOLS, Christchurch School, and St. Stephen's and St. Agnes School.