Anna Fedele di Catrano

Anna Fedele di Catrano has a diverse work experience spanning multiple roles and companies. In 2006, they started their career at AIESEC in Poland, where they held various roles related to corporate relations, external communication, and project management. Anna then joined Nestle in 2008 as a brand public relations assistant and later became a brand public relations junior specialist.

In 2011, Anna transitioned to the role of CRM junior specialist in the culinary marketing division at Nestle Polska. Anna continued their career at Nestle Poland in 2012 as a CRM junior manager, focusing on digital marketing within the culinary division.

In 2013, they joined Nestle S.A. as a member of the Digital Acceleration Team, where they worked on developing digital solutions across various Nestle businesses and managed global social accounts. In the same year, Anna became a member of the digital immersion program and played a role in promoting internal communication tools.

Anna returned to Nestle Poland in 2014 as a consumer relations manager for WINIARY, the top food brand in Poland. Here, they developed a long-term digital communication strategy, including CRM and loyalty programs. Anna also led a national CSR program that became the largest educational program in Poland.

In 2015, Anna started working as the global digital communication manager for MAGGI, the number one food brand worldwide. During their tenure, they focused on consumer engagement strategy, data and content strategy, SEO and SEM, analytics, social media, and eCommerce. Anna led the re-launch of MAGGI with global digital assets and campaigns in multicultural virtual teams.

Anna joined Seniors Agenda in 2020 as a co-founder and CEO. Anna played a crucial role in establishing and leading the organization.

Later in 2020, Anna joined the Nestle Institute of Health Sciences S.A as a group leader for digital nutrition and health. Anna developed the group strategy, repositioned the brand, and connected digital and data strategies to launch science-based digital assets.

Currently, Anna is the VP of Strategic Partnerships at SideChef, starting in 2022. Anna previously held the role of director of business development, where they focused on connecting product inspiration with shoppable capabilities at scale, leveraging SideChef's network, and implementing technology and SaaS solutions.

Overall, Anna Fedele di Catrano has a strong background in digital marketing, communication, strategic partnerships, and leadership roles across various industries and companies.

Anna Fedele di Catrano's education history includes the following:

- In 2004, they enrolled at Poznan University of Economics And Business, where they pursued a Master's degree in economy, economic publicity, and public relations. Anna completed their studies in 2009.

- In 2019, they attended IMD for a short period and studied Disruptive Innovation.

- In 2020, they joined the Founder Institute, a global startup accelerator and innovation program. The duration of their participation is ongoing.

In addition to their formal education, Anna obtained a Google Analytics Certificate from Google in January 2012.