Leifur Geir Hafsteinsson

Leifur Geir Hafsteinsson Ph.D. is a seasoned professional with extensive experience in performance management, human resources, and organizational psychology. Currently serving as Head of Performance Management at Sidekick Health, a digital therapeutics company, Leifur is skilled in leveraging behavioral economics and artificial intelligence to promote health behavior change. Previous roles include Director of HR and Quality at Valka ehf, General Director at LG heilsurækt ehf, and Assistant General Manager at Hagvangur, where Leifur focused on HR consulting and innovation. Leifur also founded Iceland's first CrossFit gym, significantly contributing to the growth of the fitness community in the country. Academic qualifications include a Ph.D. in Industrial and Organizational Psychology from Virginia Tech and an Executive MBA from Quantic School of Business and Technology.