Gisele Gurgel

Gisele Gurgel currently serves as the Go-to-Market Engagement Lead at Sidel, beginning in February 2025, where responsibilities include driving customer engagement for successful product launches through market research. Previously, Gisele led an Employer Branding project at Coesia S.p.A., enhancing workplace reputation for talent acquisition and retention. As Head of Market Development at System Ceramics from 2022 to 2024, strategic marketing and sustainability initiatives were implemented to grow business in new markets. A Senior Consultant at InConnection in 2022 focused on creating synergies between people and industry. Gisele's earlier role as Business Insights & Analytics Director at Tetra Pak involved directing analytics to inform strategic decisions, along with stints in various marketing leadership positions. Gisele is currently pursuing coaching education at SunLight Academy and holds an Executive MBA from FGV - Fundação Getulio Vargas.