Sideway, Inc.
Eran Hammer is a highly experienced professional with a diverse range of roles and accomplishments. Eran founded Sideway Inc. in 2015 and served as the CEO. In 2022, they became a member of the Emerging Media Programming Peer Group at the Academy of Television Arts & Sciences. From 2020 to 2022, they directed Hartley Productions LLC.
One of Hammer's notable achievements was creating and leading hapi.js, an enterprise node.js framework used by numerous Fortune 500 corporations. Additionally, they worked as a Consultant and Principal Technology Architect at NearForm, where they played a key role in designing backend services architecture and data generation engines.
Hammer also worked at Walmart eCommerce as the Director of Mobile Services, where they managed a team and developed the hapi.js application framework for node.js. Eran served as the Director of Web Standards at Yahoo, where they developed social web and security web standards and played a key role in creating the OpenSocial Foundation and Open Web Foundation.
Furthermore, Hammer co-created the original OAuth protocol and acted as the lead author for every OAuth specification. Eran also founded Nouncer Inc., a real-time content delivery and microblogging platform focused on building a highly scalable web services infrastructure. Earlier in their career, Hammer worked at Citi as the Vice President of Derivative Trading Technology, managing a team of software developers and overseeing system architecture and application design.
Throughout their career, Hammer has showcased strong leadership, technical expertise, and a track record of creating and maintaining innovative technologies.
Eran Hammer obtained their Bachelor's degree in Film/Cinema/Video Studies from Tel Aviv University in 1997. In 2006, they also obtained a certification in Project Management Professional (PMP) from the Project Management Institute.
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Sideway, Inc.
Sideway is a new streaming app where shows are presented within a simulated social network. Once the audience enters a show, they land inside a simulated social network where every profile belongs to a fictional character (portrayed by an actor) and the story is told through their interactions. The narrative is expressed via video chats, directmessages, pictures, videos, “live” streams, video diaries, and other original formats. Our first original title “Hartley” tells the story of six high school seniors navigating the post Coronavirus world, dealing with the complexity of isolation, virtual relationships, and sexual expression through social media role playing.