Mercedes Plata

Mercedes Plata is a skilled Paid Media Specialist currently employed at SIDN Digital Thinking since June 2021, where responsibilities include creating and executing search engine advertising campaigns, conducting keyword research and competitor analysis, optimizing campaigns, managing advertising budgets, and performing A/B tests to evaluate campaign elements. Prior experience includes a digital job challenge at COVIRAN SCA from August 2019 to March 2020, and a role in the Marketing, Design, and Advertising Department at COVIRAN SCA from September 2018 to May 2019. Earlier work involved as a receptionist managing commercial agendas and internal bookings. Mercedes Plata holds multiple qualifications, including a Paid Media Specialist degree from Aprende con Darkmoon (March 2022 - March 2023), a Marketing Expert certification from thePower (2020 - 2021), a Master's in Market Research Technologies from Universidad de Granada (2019 - 2020), and a Bachelor's in Tourism from Universidad de Granada (2014 - 2018).