Yulim Heo

Yulim Heo is a seasoned strategist with extensive experience in brand strategy and design. Currently serving as a Senior Strategist at DesignStudio since February 2022, Yulim has contributed to notable projects for companies such as Betterfly, LIV Golf, and Microsoft. Previously, Yulim worked as a Consultant in Strategy at Interbrand from January 2020 to February 2022, advising clients like Morgan Stanley and Google. Earlier roles include Freelance Brand Strategist at Purpose PBC and Brand Experience Strategist + Designer at Gensler, where Yulim supported major brands like Pfizer and Verizon. Additional experience as a Design Strategist at TPG Architecture and as a Creative Strategist at Creative Strategy Bootcamp™ further highlights Yulim's diverse background. Yulim holds a Bachelor of Science in Design and Environmental Analysis from Cornell University and an Advanced Regents Diploma from The Bronx High School of Science.