Benjamin Egger serves as the Head of Global Marketing Communications at Siemens Healthineers since February 2023, guiding the MarCom initiatives for the Digital & Automation business and overseeing strategy, budget, and execution across various communications channels. Prior to this role, Benjamin held multiple positions at Microsoft between September 2018 and December 2022, including Go-to-Market Lead for Azure and leadership roles in social media marketing and digital selling. Benjamin also has extensive experience in agency environments, having worked as Director of Social Media at fischerAppelt and held several leadership roles at We Are Social and TERRITORY webguerillas. The early career included positions in public relations and online marketing at Archetype and Adconion Media Group. Benjamin holds a Bachelor of Arts in Mediamanagement with a focus on PR and Communications Management from Macromedia University of Applied Sciences.
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