Bettina Wassum

Bettina Wassum currently serves as Corporate Program Manager for Hybrid Selling & Digital Twin of the Customer at Siemens Healthineers, a position held since 2017, where innovative approaches in hybrid selling and customer insights are developed. Previously, Bettina was the Global Head of Sales Education and Global Head of CRM Processes at Siemens Healthineers, focusing on competency-based sales education and data-driven customer-centric sales strategies. Bettina's career includes diverse roles at Siemens Healthcare, Siemens Transportation Systems, and Siemens Information & Communication Mobile, with an emphasis on sales and strategic development. Early career experience includes positions at Bosch Telecom and an internship at CHU de Grenoble. Bettina holds an MBA in Business Administration/Marketing from George Mason University and additional qualifications from St. Galler Business School and the University of Mannheim.