Katharina Voit

Katharina Voit is a Global Senior Strategic Digital Marketing Manager at Siemens Healthineers since January 2023, where responsibilities include defining and executing outbound marketing activities across digital channels. Previously, Katharina held various senior roles at adidas from October 2017 to December 2022, including Senior Manager Brand Strategic Projects for Women, where business category performance was systematically tracked and reported to executive management, and Senior Manager Global Digital Content Planning, leading consumer-focused digital content strategies across multiple channels. Earlier experience includes positions at Undercover GmbH as Marketing & Content Management lead, Contrast Marketing GmbH in Marketing Communications, and s.a.m. die Agentur in PR and Communications. Katharina holds a Bachelor of Arts in Wirtschaftswissenschaften - Wirtschaftsinformatik from FAU Erlangen-Nürnberg and completed dual vocational training in Business Administration for Marketing Communications at Städtische Berufsschule für Medienberufe München.