Tricia Arnold

Tricia Arnold, MBA, is an experienced marketing professional with a strong background in strategic marketing communications, demand generation, and membership marketing. Currently serving as the Global Strategic Marketing Communications Manager at Siemens Healthineers since May 2021, Tricia has previously held the position of Demand Generation Manager at Arnold Consulting LLC, where efforts centered on client acquisition and retention through effective social media and content strategies. As a Marketing Consultant for AssociaDirect, Tricia provided campaign management services focused on digital membership growth. Notably, Tricia dedicated nearly 25 years to the American Academy of Orthopaedic Surgeons, where responsibilities included leading member experience transformations and developing impactful marketing strategies for a major product portfolio. Tricia holds an MBA in Marketing and Organization Management from the University of Colorado Boulder and a Bachelor's degree in Business Relations and Communications from St. Olaf College.