Charles S. Kovach

Charles S. Kovach, MBA, has extensive experience in sales management and strategic planning across the beverage industry. Currently serving as Regional Sales Manager - Midwest at Sierra Nevada Brewing Co. since May 2016, Kovach leads a team across 13 states, focusing on people development, training implementation, revenue optimization, and sales growth. Prior experience includes a role as Director of Distribution Strategy, Process, and Route to Market at Red Bull (2014-2016), where Kovach developed strategies to enhance distributor performance. Kovach's tenure at HEINEKEN (2000-2014) included positions such as Senior Director of Strategic Planning & Performance Management and Zone Area Director, overseeing significant revenue and team management responsibilities. Earlier career experience at BP (1990-2000) involved managing beverage categories and DSD sales across thousands of stores. Kovach holds an MBA in Marketing, Statistics, and Finance from the Weatherhead School of Management at Case Western Reserve University and a BBA in Marketing and Logistics from Kent State University.