Margo Keogh

Margo Keogh has a wealth of experience in marketing, with a focus on digital marketing and social media. In 2021, they joined SightLine Applications, Inc. as a Marketing Manager, where they are responsible for bringing marketing expertise to the sales and business development team, project managing the marketing efforts for SightLine, and developing marketing strategy and tactics for annual and ad hoc efforts. From 2016 to 2021, they were the Senior Marketer and owner of The Ceangal, providing marketing services from strategy development, implementation, and measuring metrics, and focusing on lifestyle brands that are looking to connect with their customers through digital. From 2015 to 2016, they were the Marketing Tech Strategy Lead for Social Communities at Intel Corporation, where they analyzed IT tools for improving collaboration among internal and external communities, project managed the development and improvement to analyze unstructured data in a community, and developed governance strategy and business processes for marketing automation of customer data and improving marketing content delivery to the right audience at the right time. From 2010 to 2015, they worked at Dell in various roles, including Digital Solutions Marketing - Social Lead for EMEA, Social Media and Community Sr. Advisor - EMEA, and Business Intelligence Consultant - EMEA Campaigns. From 2009 to 2010, they were a Senior Account Manager at Quilly Ltd., where they were responsible for business development, focusing on e-marketing opportunities specific to widget technology. From 2007 to 2009, they were an MBA Student at Trinity College Dublin. From 2002 to 2007, they were an Associate Media Director at Laughlin Constable, where they were responsible for media planning for clients' advertising efforts, working closely with account and creative teams to ensure targeted and cost effective advertising, and being part of the new business team for developing and pitching to potential clients.

Margo Keogh has a diverse educational background. Margo obtained a Bachelor of Science in Advertising and Marketing from S.I. Newhouse School of Public Communications at Syracuse University in 1992. In 2007, they earned a Master of Business Administration (MBA) from Trinity College Dublin. Margo then went on to receive a Post Graduate Degree in Digital Marketing from Dublin City University in 2012 and a Post Graduate Degree in Marketing from Dublin Business School in 2010. Additionally, they have obtained several certifications, including a Certificate in Project Management from Alison in 2020, Learn Oregon Wine Online Training from the Oregon Wine Board in 2020, Google Analytics from Google in 2020, and Data Analytics from Portland State University’s Center for Executive and Professional Education (CEPE) in 2018.